Bottoms Up

Hiccup

Unhappy with the high cost and variable quality of Turkish şarap (wine), I have advised Liam to double our wine budget. When I first visited Turkey some 15 years ago, a quaffable bottle of table wine was a couple of quid. These days it would be cheaper to arrange an international delivery from Ocado. I feel a golden opportunity is being missed in Turkey. Wine has been produced in Anatolia for six millennia and with some serious investment, better quality control and a more benign tax regime, Turkey could become the new Chile. Most Turks don’t drink that much (presumably influenced by traditional Islamic prohibition) but a weak home market hardly matters for export. Cheers!

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