Yes, folks, it’s that time of year when big money is lavished on those big-budget Yuletide TV ads with a social conscience – ads to make you smile, make you cry and make you think. I know it’s all about the relentless commercialisation of Christmas and a crude attempt by big business to convince us all that they’re the good guys really. But, if they’re well done and have a laser-sharp message then they can strike the perfect note and, hopefully, make a difference. Every little helps, as they say at Tesco. Here are my personal favourites from the UK, Germany and Spain.