I’m all for people stepping out of their cars and getting on their bikes. It’s good for the body, good for the soul and even better for the environment. And pedal-power has gone into overdrive since the pandemic. With quieter roads and cleaner air, people are turning and returning to cycling in their droves. New bike sales are up and old bikes are getting a makeover after years of rusting away at the back of a shed.

The flatlands of Norfolk provide an easy ride for cyclists and there are few better places to pedal push than the highways and byways hereabouts. On sunny days, it can be the Tour de Loddon along the high street with riders top to toe in fancy kit dismounting for coffee and cake. It ain’t always pretty. Okay, we can’t all look like six-times Olympic champion Chris Hoy with his thunder thighs and buns you could butter. But if all your spare tyres are wrapped round your waist, it’s best to go easy on the lycra. It’s enough to turn the milk in my flat white.