Are You Being Served?

Despite our genuine fear of death or permanent disability, we left for Izmir at first light, driving by hire car due east to Milas, the next sizeable town from Bodrum. From the outskirts, Milas seems to have little to commend it; a nondescript minor provincial town of concrete awfulness. We swung north inland. Ascending into the hills (well, mountains by British standards) we passed alongside Lake Bafa, a stunning expanse of water that reminded Liam of the Italian lakes. Reaching a high plateau, we stopped off near Soke at a long row of giant discount outlet stores built in the middle of nowhere. We breakfasted in McDonald’s: a fondness for egg mcmuffins is a guilty secret of ours. Replete with 50% of our daily allowance of saturated fat, we continued onwards towards Izmir. We hit the toll motorway near Aydin which came as something of a relief. Neat, newly constructed and four lanes wide, it wouldn’t look out of place in Germany. As we descended from the plain back towards the coast, Izmir stretched out impressively before us.

Izmir’s IKEA is located in suburban Bornova, adjacent to a smart shopping centre. We had already pre-selected our major items by thumbing through the catalogue and ambling around the Edmonton branch in London, so I asked a nice young man if there was anyone available to help us. He duly obliged and presented us with our very own personal shopper to guide us around the store. We simply pointed at items indicating “one of those, two of these” and she did the rest, checking stock levels and suggesting alternatives as needed. I felt like a Harvey Nicks celeb and loved it. Liam, on the other hand, found the whole exercise rather unsettling. I’m very much a smash and grab shopper, whereas he’s more of a grazer and likes to take his time, lots of it. We had a bit of a row; our first in Asia. He eventually tolerated the experience with sullen resignation.

After we concluded our business, we took tea in the restaurant and went to accessorise in the market place. The genius of IKEA is the canny strategy of pricing so much so low as to seduce shoppers into buying things they don’t know they want and probably don’t need. Naturally, we complied like proverbial sheep. Two trolley loads later, we sauntered towards the tills. There waiting was a trolley train assembled on our behalf by half a dozen co-workers (as IKEA likes to call its shop assistants), all arranged by our efficient personal shopper. The same brigade of eager workers then packed our market place goodies and wheeled the whole lot to the home delivery desk. I was staggered. What an experience: inconceivable back home where IKEA has taken self-service to an entirely new level of indifference.

Darkness had fallen by the time we left the store, and we were in urgent need of somewhere to bed down for the night. The thought of driving through the bustling city centre during the rush hour terrified us, and so we headed out towards the airport. I thought it reasonable to assume that the international airport of Turkey’s third city would be ringed by hotels. Not a bit of it. The entire vicinity is devoid of inns. As time had marched on and we had grown weary, I suggested a diversion to nearby Selçuk, a small town south of the airport. I had a vague recollection of a decent hotel from a previous visit. We were decidedly relieved to learn that my powers of recall were still in reasonable working order and that the hotel was open for business so late in the season. The Kalehan Hotel is found on the main road into town nestling beneath the citadel. It is a bit of a treasure crammed with gorgeous Ottoman-style antiques and bric-a-brac. Though a little tatty around the edges, it was, nevertheless, a clean, reasonably priced and comfortable place to stay. The breakfast, though, was inedible.

3 thoughts on “Are You Being Served?

  1. Milas isn’t so bad once you get used to it…well I have no choice really! We lived in Selçuk before moving here so I reckon your choice of hotel was a good one, in spite of the breakfast!

    I just love İkea..I could spend days in there, and totally agree that the service is brilliant.

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    1. On our second trip through Milas we stopped a while and, I agree, it wasn’t too bad. Seemed a lot more ‘real’ than Yalikavak which was where we were living at the time. Next time I write about it I’ll be nicer. I really miss my IKEA fix. We haven’t been for ages but we do pop in when in London as the Edmonton branch is close to Liam’s folks.

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