jack-the-hack-_writingtipsMore pearls of  foolishness from yours truly. This time about book PR. What do I know?

Exhausted? You will be. This PR lark takes a lot of graft. I know. I’ve never worked so hard. The good news is that once you’ve set the wheels in motion, you just need to keep a light touch on the tiller. Then before you know it, you’ll start getting that exposure you’ve always dreamed of and, who knows, the agents and distributors knocking at your door instead of the pretty postman. More…

Imagine the absurdity of two openly gay, married, middle aged, middle class men escaping the liberal sanctuary of anonymous London to relocate to a Muslim country. I chronicled our exploits with the mad, the bad, the sad and the glad in a blog for the whole world to ignore. Then came the book which became a critically acclaimed best seller. Its success opened out a whole new career for me, firstly as an author, and now as a publisher. Who'd have thought it? Certainly not me. In June 2012, we ended our Anatolian affair and paddled back to Britain on the evening tide, washing up in Norwich, a surprising city in eastern England, then to the wilds of Norfolk as the only gays in the village. I’m sometimes nostalgic for our encounters with the hopeless, the hapless and, yes, the happy go lucky. They gave me an unexpected tale to tell and for this I thank them.

2 thoughts on “Rules of Engagement”

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