I suppose it was inevitable. First we had the ‘marriages’ swiftly followed by the ‘divorces’. I was recently catching up on Faceache and up popped an advert for civil partnership divorce on my side bar. Far be it for me to suggest that unhappy couples should stay together for the sake of the overpriced loft conversion or to save the breakup of the matching Louis Vuitton luggage set. Divorce is a fact of modern life (though I read rates are dropping as couples marry later and stay together longer). Over the last century, falling mortality rates have completely altered the concept of ‘til death us do part. In 1912, life expectancy for men was only around 52 and for women, around 55. Even though women could expect to live a little longer, some still died in child birth and second marriages for widowers were usual. Today, life expectancy has soared to 78 for men and 83 for women. Saying ‘I do’ at 23 and still feeling the love 60 years later? What are the odds? Or am I being a tad cynical?
Back to the advert. As Faceache knows everything there is to know about my vices and habits, from my inside leg measurement (barely functioning) and taste in men (breathing) to my favourite fragrance (Charlie) and my tipple of choice (meths), I assume they match their ads to my consumer profile. Is there something I’m not being told?