Apple technology is not the best or always the most innovative but it is undeniably iconic with real feel appeal. Steve Jones was a genius but also a philosopher. ‘Nobody wants to die,’ he said. ‘Even those who want to go to Heaven, don’t want to die to get there.’ He knew better than most that death is the final destination for all of us. ‘Never settle,’ he said. That’s why Liam and I are in Turkey.