To (badly) quote the glorious Victoria Wood, you know you’re getting old when you walk past a shop window displaying a pair of Scholl sandals and think to yourself Ooh, they look comfy. I had a similar revelation when I was thumbing through an Independent on Sunday glossy supplement and came across an advert for flatulence filtering underwear called Shreddies. And there was me thinking breakfast cereal made from wholegrain wheat. But then too much bran can brew a lusty whiff, so perhaps that’s the association. And while we’re on the subject of our grey days, why are the models advertising a product obviously targeted at the winking-sphincter brigade, young and lithe with rings of steel?

Shreddies

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